According to media buyers, newspapers have lost their sex appeal. That’s bad news for the Kärkimedia because they sell ad space in 34 Finnish newspapers. That´s why Kärkimedia had to make a radical change.
We designed a service concept that took media planning to new heights. We gave it a social and memorable name – ”Baari” (Bar). Its’a one-stop-desktop for media planners and key accounts.
Baari gives planners a clear view of their customers and use of six services: The Ad Bank, Tracking, Planning, Analysis, Reporting and Research tools. The communication road map was launched at the same time as we started the service design.
Baari has been a huge hit. Every single one of the media agencies and planners we targeted use the Baari. And now the success concept has been implemented and launched for the ad agencies, too.