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Tilaajavastuu Branding

Tilaajavastuu provides services for fulfilling legal obligations relating to contractor’s liability act and taxnumbers. Their customers are mainly from Finnish construction industry.

Tilaajavastuu had two equal brands and several sub-brands. Our first task was to simplify the brand portfolio and build a solid brand hierarchy. For that we used famous method called Kill your Darlings.

We designed a whole new brand for Tilaajavastuu and all the sub-brands. The end results were combined into a brand guidelines document. That document functioned as the basis for web site renewal. The renewal project included stationary, presentation materials, brand photography and tools for implementing the new Tilaajavastuu.


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