Tilaajavastuu provides services for fulfilling legal obligations relating to contractor’s liability act and taxnumbers. Their customers are mainly from Finnish construction industry.
Tilaajavastuu had two equal brands and several sub-brands. Our first task was to simplify the brand portfolio and build a solid brand hierarchy. For that we used famous method called Kill your Darlings.
We designed a whole new brand for Tilaajavastuu and all the sub-brands. The end results were combined into a brand guidelines document. That document functioned as the basis for web site renewal. The renewal project included stationary, presentation materials, brand photography and tools for implementing the new Tilaajavastuu.